DIDDY was serious when he says he loves The Rat Pack. 

The multi-hyphanate mogul and his favorite vodka have shot tw commercials paying homage to the iconic ‘Old Blue-eyes’ himself. 

” Entitled “The Art of Celebration,” the campaign stars Combs with his modern interpretation of the “Rat Pack” celebrating with CIROC as Frank Sinatra’s renowned “Come Fly With Me” plays throughout.

Diddy himself says, 

“Frank Sinatra is one of my heroes. It was truly an honor to have had the opportunity to use Sinatra’s work and home for this campaign,” said Combs. “He defined sophisticated celebration as a lifestyle a generation ago. I couldn’t imagine a spirit more appropriate for such occasions today than CIROC, a brand that has become synonymous with celebration.”

Shot in black and white at one of Sinatra’s former California homes, the 15- and 30-second commercials depict Combs as a high-spirited host amidst a chic crowd during an impromptu private house party. Combs is serving CIROC while engaging with his modern-day “Rat Pack” entourage. Combs mingles, dances and jokes during the intimate party, before finally stealing a private moment to gaze into the night as the crowd enjoys a fun-filled evening inside.