RUSSELL SIMMONS‘ Diamond Empowerment Fund has acquired a new liaison, Miss KIM KARDASHIAN. The Armenian socialite is headed to Botswana and South Africa to help boost the country’s economy by promoting the world’s most desired stone, diamonds. Kardashian’s visit coincides with Botswana’s decreased rough diamond sales. The overall sales are down a whopping 68%.

Kardashian is traveling alongside boy toy REGGIE BUSH, sister KHLOE KARDASHIAN, RAY CROCKETT and diamond exec Ellen Haddigan. They are scheduled to make stops at the Diamond Trading Botswana and Motswedi Rehabilitation School in Mochudi as well as the Jwaneng Mine. Kardashian is giving an inside, instantaneous account via her personal twitter page and KimKardashian.com.