LUDACRIS has found a chic way to monetize his favorite drink, Cognac and Coke. Ludacris was in France this week debuting his new Cognac Conjur. He partnered with Birkedal Hartmann, a Norwegian-owned Cognac producer to create Conjur and it will debut this July in Norway and the United States this Autumn. The Grammy-award-winning rapper travelled to the Cognac region in France to help create the spirit. It will sell for $34 and the design is laden with sultry feminine silhouettes. . Hartmann’s master blender, Philippe Braastad Tiffon, chose more than 40 different brandies for the unique blend. While Cognac usually has a grade such as VO (very old) or VS (very special) on the bottle, Conjure is ungraded because it mixes several different grades.






a new cognac?? what else??the house of birkedal-hartmann is not even existing. Just check it out on the yellow pages of Cognac (France) instead of repeating what the marketing told you to regeat.