USHER has launched VIP, a new fragrance for men and the singer’s fifth scent. I like what he tried to pull of in the commercial with the James Bond-esque vibe (not quite sure if it hot the mark though).VIP was developed by uber Fi Fi Award winning Harry Fremont. It features notes of Violet, Tangerine, Bergamont, Nutmeg and …hold your breath..Kumquat. The exotic sounds of the ingredients give off the air of luxe as does the packaging (inspired by Cognac bottles) but every guy can feel like a VIP. “I really feel like VIP represents the growth I’ve had in the last two years. The man that wears this fragrance, hopefully, will go out in the world empowered by what he’s wearing,” says Usher.  It can be purchased at Dillards.